디자인 마이 히스토리는 10년 다이어리 전문 브랜드 입니다.
10년 다이어리와 함께 당신의 인생을 디자인해 보세요.
독일에서 주최한 Reddot 2015에서 JKMDESIGN이 Winner에 선정되었습니다. 앞으로 더 감동적인 디자인과 서비스로 여러분을 찾아뵙겠습니다. 감사합니다.
Haetongryeong Brand Identity & Package System
한국에서 주최한 APD(Asia Package Design) Seoul 2015에서 Best Creative Award에 선정되었습니다.
By Yun Suh-young
"What's a 10-year diary? You use it for 10 years?" This is the typical reaction when people first encounter the unfamiliar product dubbed the "10-year diary." A 10-year diary is, literally, a diary to be used for a decade. But what differentiates it from regular diaries is not just its thickness. Each page has 10 boxes with the same date but different year written on it. In other words, users will be able to see a 10-year schedule of the same date all in one page. "I wanted to create a diary which helps people to look back on themselves. This is a diary for self-designing which means it helps you design your future and reflect on your past," said Jo Kwang-mee, creative director and CEO of JKMDesign, who created the diary.
Jo is a package designer who began her design career as creative director of Coca-Cola's local bottling company, Woosung Food, from 1985 through 1999. At the time, Coca-Cola didn't have a regional office and had several local companies producing and distributing its products. When Coca-Cola established its own office here, Jo decided to set off on her own.
While working as a freelancer, she started to receive work from former clients and decided to build her own company the following year. She designed product packaging for Shilla Hotels & Resorts, Cheil Worldwide, Samsung Electronics, Well Story and KT&G to name a few big brands. Jo boasts package designs that have a strong character of their own, with a story that reflects the brand's philosophy. Last November, her company was the winner of the Red Dot Award 2015 for food packaging with Hae Tong Ryeong, a small seafood brand in Tongyeong, South Gyeongsang Province.